Brief: Concept and deliver a campaign for an IT girl style capsule using the new and improved basics collection to show how versatile an item of clothing can be. Create assets that will emphasise the fit and shape whilst showing it’s audience how to style particular items.

Output: Produce a variety of assets for video for different platfroms including social media, paid adverts and OOH. A social focused shoot that prioritises the fit and detail of the clothes and styling.